Coach Jorge Martinez enters his 6th season as assistant coach for the Friends Lady Falcon Softball team. Coach Martinez works primarily with hitters and helped increase the stability of the Falcons batting average as one of the best in the KCAC. The Falcons have average a .325 batting average over the last 4 seasons.

Jorge was born and raised in Wichita, KS and went to Wichita South High School. He is a Co-Owner of JR Custom Metal Products, Inc, a family owned, custom manufacturing company that has been in business over 30 years. He serves in the community as a member of the West Sedgwick County Sunrise Rotary Club and does mentoring at Dodge Literacy Magnet Elementary. Also Jorge is President of JR Sports, Inc. which is an indoor batting facility as well as retailer for sporting goods. Martinez provides private instructions for baseball and softball players of all ages.

He has had a love of sports all of his life. Growing up he played soccer up to the collegiate level, ran cross country, was an All-American gymnast, and is an avid hunter. Coach Martinez has also coached soccer at many levels including kid's leagues and adults. As a softball coach, he has had 12 years experience, leading teams to State, Regional, and National championships.

Coach Martinez resides in Wichita with his wife Kim, daughter Amy, and the guardian of Sammy Bautista.